Apple’s shares hit a fresh intraday high this Monday, driven by stronger-than-expected early demand for its latest iPhone lineup. The stock climbed to approximately US$ 264.38 during trading, topping the previous intraday record of US$ 260.10 set in December 2024.
Analysts attribute the sending of the share price to the early performance of the iPhone 17 family, with data from Counterpoint Research suggesting sales in the U.S. and China during the first ten days of launch were about 14% ahead of the comparable period for the iPhone 16 series. The smartphone line remains central to Apple’s revenue, historically contributing around half of its total sales, meaning a strong launch can materially affect performance and investor perception.
Beyond the device upgrade cycle, Apple’s ability to navigate geopolitical and supply-chain headwinds has also supported sentiment. The company has advanced its manufacturing footprint beyond China and confirmed meaningful U.S. investment commitments. Meanwhile, the broader market rally has lifted tech stocks generally, and Apple’s performance has stood out among the blue chips.
Still, the rally raises questions about sustainability. Although the initial iPhone figures are encouraging, the company’s next earnings release on this week will be scrutinized for whether the momentum translates into higher margins, stronger services growth and a sustained upgrade wave. Analysts caution that shipping delays or regional demand softness (for example in premium models) could temper expectations.
Apple’s record stock move reflects both a successful product cycle and improving investor confidence in its strategic execution. But the next phase of performance, particularly turning strong product demand into durable growth, will determine whether this high point is a springboard or a peak. Investors and markets now await the company’s detailed results.
