Worldwide, Apple fans still await the new hardware launches, even though hype around the brand has cooled in the decades since Steve Jobs left the picture. What we can expect for the next one is a mix of incremental upgrades and a few bold moves aimed at keeping the big tech in the spotlight. The company’s event next month is set to bring the new iPhone 17 lineup, fresh versions of the Apple Watch, and an update to the AirPods Pro.
The spotlight will fall on the new iPhone series, which is rumored to include four iterations: the standard one, Pro version, the iPhone 17 Pro Max, and a new ultra-thin “iPhone 17 Air” that may replace the Plus. The “Air” variant may measure just 5.5 mm thick, making it the thinnest iPhone yet, and feature a single rear camera, representing a design departure from the multi-lens setups of the other models.
Higher-end models like the iPhone 17 Pro and Pro Max are expected to feature significant enhancements: all-screen displays with 120 Hz ProMotion, upgraded 24 MP front selfie cameras, and redesigned triple-lens arrays spanning the back. The Pro Max may see a larger battery for long lasting hours of energy, vapor-chamber cooling, and possibly an aluminum replacing titanium, all contributing to better thermal management and battery life. An usual complaint among users has been the overheat of devices during summer and how little the charge can support daily use.
Other devices
Apple Watch upgrades are also on the way across the board: Series 11, Ultra 3, and SE 3. The Ultra 3 could gain faster charging, satellite connectivity, 5G, and advanced health features like blood pressure or sleep apnea detection. The Series 11 may introduce a new display, while the SE 3 could arrive in a more affordable plastic body.
AirPods Pro 3 are likely to make an appearance with sleeker designs, touch controls, slimmer casings, and a new H3 chip improving noise cancellation and adaptive audio. Leaks also suggest refreshed versions of the HomePod mini, Apple TV 4K, iPad mini with oled screen, Vision Pro 2, and Studio Display 2.
All new hardware will debut with iOS 26, introducing Apple’s fresh “Liquid Glass” design language, AI-driven battery optimization, and deeper Apple Intelligence features. However, Apple faces increasing pressure: competitors like Google and Samsung are rolling out AI-intensive, foldable phones with real-time voice translation and intelligent editing tools. Analysts say Apple risks falling behind. Let’s wait and see.