Sami Sulieman is a Swedish entrepreneur with a passion for fostering innovation and growth in the financial and investment sectors. He is a serial entrepreneur involved in more than 20 businesses, passionate about tackling difficult challenges, and dedicated to helping innovators and young entrepreneurs build their companies. Known for his ventures like Plexian, Business Angels, Jaws, and more, Sami has made notable contributions in building and guiding companies that push the boundaries of business innovation. His more recent involvement with The Business Angels and Plexian showcases his dedication to leveraging technology to transform industries.
Business Angels Invest: Building a Strong Investment Platform
Business Angels Invest, founded by Sami Sulieman, is a private investment company and a business angel network with a focus on identifying and developing promising business opportunities in sectors such as technology, AI, environmental impact and finance. By adopting a venture builder model, Business Angels Invest increases its startups’ chances of success, with 29% achieving successful exits—significantly higher than traditional startup benchmarks. Startups backed by this model also reach these exits 33% faster and secure seed funding twice as fast. With a diverse portfolio, Business Angels Invest built a reputation for making strategic investments that fostered growth and innovation. The company’s investment approach centered on partnering with ventures with high potential for long-term success, providing both capital and strategic operational support through a venture builder model, which integrates mentorship, resources, and structured guidance to effectively scale startups.
Sami’s leadership at Business Angels Invest was defined by his ability to recognize emerging trends and seize pivotal opportunities. His deep experience in finance gave him a sharp understanding of market dynamics, allowing him to make well-timed decisions that balanced the goals of maximizing returns and driving the growth of the portfolio companies. As proof of this, after a strategic acquisition, Sami is now transforming the parking regulation industry in Sweden, working with over 80 municipalities. In an industry that has seen little meaningful digitalization in decades, he has improved the experience for wardens, customers, and parking users throughout the customer journey. Utilizing AI, Sami has also ensured that large collection companies can no longer exploit poor customer journeys to demand excessive fees, ensuring greater fairness and transparency for consumers.
Plexian: Innovating in Financial Technology
Plexian was a key part of Sami Sulieman’s entrepreneurial journey, focusing on innovation in the financial technology sector. A Swedish fintech company, Plexian aimed to deliver cutting-edge solutions for the payment and loyalty industries. The company’s primary value proposition lay in developing integrated payment platforms that combined payment services with customer loyalty programs—offering a streamlined, engaging way for businesses and consumers to manage transactions and build loyalty. Here, Sami demonstrated his ability to foresee industry trends, launching the project in London well ahead of the PSD2 regulatory framework coming into force, positioning Plexian to take full advantage of the changes in the financial landscape.
Under Sami’s involvement, Plexian emerged as an ambitious player in the fintech space, bridging gaps in traditional financial services through technology-driven innovation. The fusion of payments and rewards helped businesses gain valuable insights into consumer behavior while providing customers with more value in each transaction. Sami’s role was instrumental in guiding Plexian’s vision and driving forward the concept of customer-centric financial technology solutions.
Sami Sulieman’s Vision: Driving Innovation and Growth
At the core of Sami Sulieman’s entrepreneurial vision is the belief in harnessing technology to create efficient, customer-centric solutions. His leadership of ventures such as Business Angels Invest and Plexian illustrates his focus on innovation and how technology can fundamentally reshape industries like finance and technology. With Business Angels Invest, Sami sought opportunities where technology could create significant positive change—whether by automating processes, enhancing customer experiences, or unlocking new revenue streams for businesses. Plexian, with its emphasis on loyalty and payments, was a perfect extension of this philosophy, aligning with the broader trend of digital transformation within the financial services industry.
Grit and patience are crucial
Sami Sulieman’s journey with Business Angels Invest and Plexian represents his commitment to innovation and growth within the Swedish entrepreneurial landscape. Despite the challenges these ventures faced, Sami remains a prominent figure known for his forward-thinking approach to fostering technological advancement and business development. He understands that grit and patience are crucial, as it always takes longer and is harder than initially expected. As he often says, “It’s better to have tried and failed than never to have tried at all.” This spirit of resilience and willingness to push boundaries is central to his impact and ongoing endeavors in the world of business.
