The future of ambient computing

According to Adictec , ambient computing “refers to technologies that allow people to use a computer without realizing that they are doing so.” CIO Mexico develops the explanation further: “Until now, all uses of information technology have required a cognitive change from doing something in the real world to operating or using a computer. Ambient computing changes all that, because it involves the use of a computer, without consciously or deliberately or explicitly using a computer. The most rudimentary ambient devices I can think of are those that allow you to use motion control to turn on a light or open a door. These have been with us for decades, but as basic and common gadgets they help us understand the future of the ambient computing revolution.”
Both Apple, with Siri, and Amazon, with Alexa, see ambient computing as an opportunity for expansion. At the moment Amazon is winning the game over Apple because it has understood that the race is not for revenue, but for coverage. The prices of Apple devices are very high, since its main line of business is the sale of these devices. In contrast, Amazon can afford to sell its hardware for close to cost since it makes a profit on licensing and sales through that device: if you have Alexa at home, you’re far more likely to end up buying Amazon products. Amazon, for example.
That explains why Amazon is willing to associate with practically anyone, including Apple with the sale of the popular iPhones – which does not mean that it has engaged in practices that reduce competition, naturally-. In addition, it has promoted an initiative for greater interoperability of systems, called Voice Interoperability Initiative , which has almost a hundred members, Garmin, Facebook and Intel among them. On the other hand, Siri, either because of its price or because of Apple’s insistence on locking itself into its lucrative ecosystem, is not as prevalent.
The fact is that, so far, Amazon leads against Apple and also against other technological giants such as Microsoft and Google. Moreover, it could be that the Apple and Google app stores are overshadowed by the Alexa app store, especially when the new US administration has increased the scrutiny of both stores due to their monopolistic practices.